It’s important that your custom website is accessible to any and all users. While many local business owners are focused on what the site looks like, we need to consider those who may not be able to access the content the same way as those without disabilities. The Americans with Disabilities Act (ADA) has requirements that local website builders must implement to develop ADA websites.
Let’s take a moment to review the current ADA requirements for local website design:
When ADA compliance is mentioned, local business owners typically think of physical accommodations such as service animals entering their store, wheelchair ramps, and Braille. When it comes to websites, ADA must be incorporated as well. The Internet was created to allow anyone anywhere the ability to access information. With a few adjustments to your custom website design, any users will be able to access your website.
ADA compliant websites look very similar to websites you know and love across the web. The differences between an ADA website and a non-ADA website is the internal structure and user interface. While no specific regulations are currently in place, it’s important for businesses to make websites as accessible as possible. Currently, only those falling under ADA Title I, ADA Title III, or “public accommodation” are the only businesses that are required to create an ADA website. However, every business can benefit from making ADA accommodations sooner than later. With the right precautions and an ADA website, your business can avoid costly lawsuits and a damaged brand image.
If you’re looking for your short answer, here is it: Every business needs an ADA compliant website.
However, only certain businesses are required to have an ADA compliant website.
Those who are required to have an ADA website are:
Businesses that are considered “public accommodation” are hotels, public transportation, banks, and other services that everyone needs.
Now, why does every business need an ADA compliant website? It’s simple: every user deserves to have a positive user experience. This means they should be able to easily make purchases, find information, book appointments, fill out forms, and other functions your website provides.
Currently, no clear regulations or guidelines have been put in place by the ADA. However, this does not mean that businesses who are required to have an ADA website are off the hook. Businesses that fall under ADA requirements must provide an ADA accessible website.
The ADA wants to see you are doing everything in your power to allow all users the ability to access your website. When the ADA releases clearer guidelines in the future, it will be far simpler to create a website that checks off every box.
Like all custom website design projects, creating an ADA website should be left to the professionals. There is more that goes into a website than just pages and tabs. The internal structure must be built correctly in order to earn an SEO ranking. In addition, the structure must be properly created from the beginning to ensure it is accessible to all users.
An ADA website design package from a reputable web designer ensures your new custom website has:
You do not want to lose out on traffic on their site due to lack of accessibility. Any user can - and should - be able to utilize your website.
If your business fall under ADA regulations and you do not have an ADA compliant website, you can expect:
Beyond the financial punishments, you may lose out on high-quality, lifelong customers. Between possible repeat purchases and WOM, you could lose out on thousands of dollars in their lifetime customer value.